Over 1,200 people attended AlleyNYC’s Pre-SXSW BLOWOUT! Powered By IsaaCloud on Thursday night at the Gansevoort Park Hotel Rooftop Bar & Lounge. The event featured a host committee of the top startup communities in the city coming together for the first time ever in an epic SXSW send-off for soon-to-be attendees of the SXSW Festival in Austin, Texas.
“Thousands of people from around the world are making their way down to Texas for this incredibly important event in the startup world that celebrates advancements in film, music and technology. NYC has been representing so HARD the past few years that we wanted to bring the community together to celebrate with our very own Pre-SXSW Bash hosted with the biggest and baddest community organizers in the city!,” says AlleyNYC’s Director of Events, Haithem Elembaby. The rooftop bash was the perfect way to get people excited for the upcoming festivities.
Along with AlleyNYC, many other well-known players in the startup world were hosting the event including Fueled, GarysGuide, Lean Startup Machine, The Phat Startup, StartupBus, StartupDigest, and Startup Weekend. The guest list featured various VIPs & AlleyNYC partners including TechStars, CNBC, Entrepreneur, HTC, Google, Mintz Levin, CBIZ, Rackspace & more.
Powered by IsaaCloud, a startup focused on data engagement, which offers an API to help companies scale and build their user experience, the event was gamified offering big prizes including an iPhone 5S, a $300 Apple gift card, two (2) HTC One phones, six (6) months of free access to AlleyNYC events, and six (6) free months of Spotify Premium Membership. In order to win, guests at the event were challenged to tweet, photograph and engage with party-goers keeping the evening full of surprises.
The blowout party commenced at 7pm with the arrival of the VIPs. The Gansevoort Park Hotel & AlleyNYC hosts ushered in the first arrivals and escorted them up to the top floors of the swanky hotel.
The entrance to the bar is impressive with huge lighted decorations dangling from the tall ceiling with bundles of white, wintry branches. With the lights on and cameras rolling, the guests mixed and mingled around the main bar with VIPs ordering their first two (2) complimentary drinks.
To the right of the bar was the Red Room where there were upholstered couches, a dance floor, and a renowned DJ. By the end of the night, after much alcohol had been imbibed, guests let loose, climbed on top of the couches and danced to Lorde’s Royals and other chart-topping hits. Shaking their bodies and absorbing the vibe of the moment, it was a chance for these hard-working entrepreneurs to forget that work was in fact still on the next day, or maybe to just not care for that brief moment of freedom.
To the left of the bar, there were lounge areas with low glass tables and comfy stools. The VIP tables accompanied by a bottle of champagne, a bottle of spirits and a bucket of beer. Host to some of the city’s most influential techies, this was the premium locale for conversation, mingling and an all out good time. Where networks run wide and deep, the alcohol and good times shared here spread quickly.
The crowd steadily grew as the night progressed. From software engineers to writers to marketing gurus to lawyers, all were mingling and mixing. There were many people spotted around the startup scene before but there were also a lot of fresh faces. There was a man from London who was visiting the city for a short time. There was Gary from GarysGuide with his iconic red tie and frizzy hair. The event included other co-working community founders from New Work City, Projective Space & COWORK.RS.
Numbers were exchanged, cards were passed out, and much exciting talk was had. The space buzzed with it. The vibe was unprecedented and precluded the making of a bold statement: NYC has the best startup community on the PLANET.
Thank you to all our partners and friends for the incredible support. We hope you had a great time!
For extended recap including all photos & videos from the party, visit the official event website at www.sxswnyc.com
AlleyNYC is a 16,000 square ft. entrepreneurial hub located in Midtown Manhattan. Our aim is to help our startups bridge the gap between their innovative ideas and stable business establishment. This is where human talent, ingenuity, and sourcing capital come together.
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